What Is a Hook in Marketing (And Why You Need One)
One thing I love and at the same time hate about marketing and copywriting is how it’s a mix of an art and a science. Not full art. Not full science. It just HAD to be a bit of both… And why is that a problem? Because there are some things where yo ...
How To Write Story-Based Email That Make Sales
I remember the first time I got exposed to story-based emails. I had just recently entered the copywriting world and transitioned away from being an indie author. Having just written 3 novels for myself and my clients (with mine having now ov ...
How To Write An Unignorable Subject Line Using The A.B.C.D.E. Framework
Woohoo! 🥳 The first blog post of The Story Peddler is finally live! It’s a joy to have you here. And since this is the first post of the blog, we HAVE to start with a fuckin’ BANGER! Wait, does it hurt SEO to say “fuckin’” so early on in ...